In May I’ll be heading back to New York to exhibit in my fith NYC surface design/art sale and licensing trade show. Over the past year I have been honing my new style and allowing myself to create more freely with a shift in my focus and approach. Here’s why. So often when we create art that we want to sell or license, we as designers can get sidetracked or distracted by all the possibilities and lose focus on the art we want to create and what will ultimately be our best and most unique work. Instead of creating and finding the best clients to fit our work, we see clients and think I could make something that fits them. See the difference? While it is usually true, we can make something to suit, it isn’t necessary something authentically “us”.
I’ve made the conscious decision and effort to keep working on my art in a way that I enjoy and to embrace the challenges that come with that.
As I work to repopulate my portfolio I’m constantly checking in with myself. Is this “me”, am I enjoying working this way? What’s next?
So far I know I still love illustrating flowers and portraits and recently I’ve found a love for illustrating animals in a semi realistic style.
Here’s a time lapse video showing my process illustrating the above design in Procreate in the iPad Pro.